What I Do

I am a writer and have learned to apply writing in the online space in a way that is engaging, authentic and effective. I’ve spent the past six years working alongside small businesses in western North Carolina, helping them to clarify their goals and better understand online tools that support and uplift their work. As someone young enough to enter college with a notebook and a few floppy discs, it was mid-way through my undergraduate that I realized that my skills as a writer and communicator would be needed in much different capacities. So, I began to hone in on how best to apply storytelling and journalistic techniques for small businesses in the online space to define who they area and support their goals in awareness, fundraising, sales and further engagement with their communities. I began my career with a local online marketing agency here in Asheville, NC in 2011 and perfected those skills, working alongside WNC businesses and nonprofit organizations that aligned with my values in environmental sustainability, local economics, social justice and more.


My work takes many forms.

Crowdfunding Campaigns: Social media content creator, strategist and co-director of several of WNC’s most successful crowdfunding campaigns during my time with JB Media including local, sustainable clothing designer Appalatch, electric bike manufacturer OutriderUSA, and local tempeh makers Smiling Hara. I also acted as artistic director and strategist for local artist Phil Cheney and the successful funding of his artwork being made into a coloring book.

Blog Writing: While much of my work in this area has been white-labeled over the years under client names, I began blogging for local online publication Asheville Grit in 2015. You can see some of my work, focused in art and community HERE. 

Freelance Writing: I write freelance for local and regional publications about topics I’m passionate about including Blue Ridge Outdoors Magazine, The Mountain Xpress and The Laurel of Asheville.

Public Relations: Press release writing and outreach to local/regional press

Social Media: Social media strategy and outreach, coaching assistance for social media management of your in-house team member

Creative Fiction: I enjoy writing creative fiction and fantastical short stories in my spare time. I have since I was young and owe my passion and creative fire to the dreamtime tales that pushed me forward, giving me the passion to help tell other people’s stories with authenticity, clarity and power.